OPENING JANUARY 2026
GAIN STRENGTH FEEL BETTER GET RESULTS
REAL STRENGTH TRAINING.
real results for adults 40+
- 153 E. Silver Spring Dr. Whitefish Bay 53217
- (414) 226-5030
ABout Us
MOVEMENT IS MEDICINE: A BETTER WAY TO TRAIN FOR LIFE
I’ve spent my entire career helping people move better, feel better, and live longer.
But here’s the truth: I work out because I want to live longer.
I’ve been in the world of movement for over 25 years—as a physical therapist, coach, and lifelong student of how the body adapts. I’ve watched clients recover from injuries and come back stronger than ever. I’ve also seen what happens when we let strength and mobility fade—it doesn’t happen overnight. It happens gradually, until simple things like climbing stairs or playing with your kids start to feel harder than they should.
That’s why I started Form and Fitness. Because exercise, nutrition, and recovery aren’t just about how you look—they’re about how you live. Our mission is to help you stay active, strong, and pain-free for life.
We call it training for longevity—the art and science of helping your body do what it was made to do, for as long as possible. Every program we offer, from One-on-One Personal Training to Small Group Coaching, is designed around that philosophy. You’ll work with experienced coaches who understand movement, form, and function. We’ll meet you where you are and create a plan that makes sense for your body and goals—not someone else’s.
- Ben Quist
Founder Form and Fitness
Our Fitness Programs
1-ON-1 PERSONAL TRAINING
Customized One-on-One Personal Training in Whitefish Bay
At Form and Fitness Whitefish Bay, our One-on-One Personal Training is built around you. Get customized workouts, expert coaching, and the motivation you need to crush your goals—no guessing, no gimmicks, just results.
Our certified trainers create personalized programs that fit your lifestyle and help you make meaningful progress every time you train. Move smarter, feel stronger, and thrive in a private, supportive environment designed for your goals—because at Form and Fitness, we’re here to help you build a lasting foundation for lifelong wellness.
SMALL GROUP
PERSONAL TRAINING
Transform Your Fitness with Small Group Personal Training
Small Group Personal Training at Form and Fitness Whitefish Bay gives you the best of both worlds—personalized coaching and community motivation. With a max of six people per session, you’ll get the individual attention you need while feeding off the group’s energy to push harder and have fun doing it.
Every workout is tailored to your goals and guided by expert trainers who keep you moving safely and effectively. Supportive, results-driven, and more affordable than one-on-one training. Train strong, stay motivated, and feel the difference at Form and Fitness—where you don’t just work out, you grow stronger.
BLUEPRINT PROJECT
The Blueprint Project: Building Your Health Beyond the Gym
Go beyond workouts. Our lifestyle coaching and accountability program helps you master daily habits, make real changes, and achieve lasting results.
PHYSICAL THERAPY
Body Renovation Physical Therapy, S.C. is Ozaukee county’s premiere sports medicine and orthopedic rehabilitation center, offering a combination of manual therapy and orthopedic exercise in the treatment of orthopedic injuries.
A STUDIO THAT LISTENS TO YOUR BODY — AND YOUR GOALS
At Form and Fitness Personal Training Studio, we help you stay strong, active, and pain-free—so you can keep doing the things you love. Founded by physical therapist Dr. Ben Quist, our expert coaches design personalized programs that build strength, improve mobility, and boost energy at any age.
This isn’t a crowded gym—it’s a supportive space focused on you. Feel better, move better, and live better with smart training that’s built to last.
Start with a No Sweat Session and discover how good healthy can feel.
ASK US ANYTHING!
How do you keep your members accountable and on track?
Every workout at Form & Fitness is booked by appointment, and if you miss one, we’ll reach out to make sure everything is okay and help you get back on track.
How many people are in your Small Group Personal Training Sessions?
We always cap enrollment at six participants so that we can ensure everyone gets the attention they need to be safe, effective, and stay motivated!
I'm new to fitness, what fitness level are your Small Group Personal Training sessions for?
We cap our small groups at six participants to ensure everyone receives the individualized attention needed to train safely, effectively, and stay motivated.
How long are your workouts?
Because every person follows a workout tailored to their unique needs, our Small Group Personal Training sessions are appropriate for all fitness levels — including beginners.
Do you only offer workout sessions in the mornings and evenings?
No — we offer sessions throughout the day, from early morning to evening.